Strategy is
Clarity.

A strategy consulting firm.

We reduce complexity into evidence, reasoning, and clear options.

Talk to us about your challenge
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— WHO WE ARE

We turn complex problems into decisions you can make.

We help leaders gain clarity on complex problems — turning evidence and reasoning into decisions they can act on. Every conclusion leads to action, not another meeting. Our work ends when your team can move forward confidently on its own.

NXT Consulting Group (NXT LTD.) is a strategy consulting firm based in Bangkok

70+
projects delivered by the founding team across their careers
Partner-led
the Managing Partner runs every engagement, day one to handover
SET50 · Private · Public
sectors the team has served
6 services
from strategy through execution
First in Thailand
to offer Fractional CSO and COO
SROI
impact evaluation for government and social enterprises
— SERVICE LINES

Six service lines. What each one delivers.

From corporate-level strategy to real operational uplift. Every service is designed specifically around your problem.

01Strategy Consulting

Corporate strategy & roadmaps

Setting competitive direction, building strategic plans, designing business models and pricing strategy.

02Market Research & Evaluation

Market research & evaluation

Demand studies, customer satisfaction, and socio-economic impact evaluation (SROI).

Explore →
03Operations Excellence

Operational performance

Process improvement, SOP design, and measurement systems that reduce key-person dependency.

04Data Analytics

Analytics for decisions

Collecting and analysing big data, producing deep reporting to improve operations.

05AI Transformation

AI transformation & digital innovation

AI readiness assessment, use-case discovery, adoption roadmaps, and AI-enabled process redesign — plus digital action plans and digital service design.

06Organization Transformation

Org & performance redesign

Designing OKR/KPI, evaluation systems, and org structures linked to strategic goals.

— Why a strategy firm

Same problem, the answer depends on who you ask.

Case: the team is slow and output is low

  1. IT ConsultingNew software or an ERP implementation
  2. HR / Training ConsultingUpskilling and reskilling programmes
  3. NXT · Strategy ConsultingFind the root cause first, then the best-value fix. Sometimes that means buying nothing.

Our advice is not tied to any software or course. If you already know you need a system or training, hiring a specialist directly is better value.

Full comparison (Thai) →
— ACROSS THE LIFECYCLE · HOW WE ENGAGE

Every stage. One partner.

We can join at any stage, and our services span the entire growth journey.

WHY NXT

Top-firm thinking, without the top-firm distance.

World-classGLOBAL-GRADE WORKSame bar as the top firmsTop-firm frameworks, analysis and deliverable standards, applied directly by the partner running your engagement, not handed down to a junior team.
No mark-upA FAIR PRICEPay for work, not the badgeA lean, asset-light structure puts world-class work within reach at an accessible price.
EmbeddedFLEXIBLE & EMBEDDEDAlongside you, to the finishWe shape the engagement to the problem, from short sprints to embedding alongside your team to the finish.
  1. 01DefineStrategy · ResearchSet direction, validate demand.
  2. 02GrowStrategy · DataGrowth strategy on real data.
  3. 03ScaleOperations · Digital & AIScale through process and tech.
  4. 04OptimizeOperations · OKR/KPILift performance and measurement.
  5. 05TransformOrg TransformationRestructure and hand over.
Diagnostic to handoverWe exit when your team has the clarity to move forward.
  1. 01DiagnosticAs-is mapping, data discovery, stakeholder interviews
  2. 02Strategy DesignTarget model, principles, decision frameworks
  3. 03Pilot & Validate2–3 pilots, measure, refine the target model
  4. 04ScaleRollout, system & SOP deployment, training
  5. 05HandoverCapability transfer, KPI monitoring, exit plan
Entry point Any stageService lines All sixEnd state You run it →
— SELECTED PAST EXPERIENCE

Organizations our people have engaged.

Government10

  • National Board of Digital Economy and Society Office (BDE)
  • Department of Business Development (DBD)
  • Digital Government Development Agency (DGA)
  • Department of International Trade Promotion (DITP)
  • Electronic Transactions Development Agency (ETDA)
  • GISTDA
  • National Innovation Agency (NIA)
  • Social Security Office
  • Tourism Authority of Thailand (TAT)
  • TCEB

State enterprises, infrastructure & finance8

  • Airports of Thailand (AOT)
  • Port Authority of Thailand
  • PTTEP
  • BTS Group
  • Government Savings Bank (GSB)
  • SCB
  • Stock Exchange of Thailand (SET)
  • Bitlayer

Corporates, media & digital8

  • CP ALL
  • Central Restaurants Group (CRG)
  • True
  • Thai Vietjet
  • Siam Elite
  • Wasan
  • Thairath Online
  • Orbit Digital

Education & health5

  • Thammasat University
  • Nakhon Ratchasima Office of Lifelong Learning (NRLL)
  • AIMET
  • Ha Hay Clinic
  • The Vogue Clinic

Note: reflects both our team members' prior experience and NXT's own direct engagements.

— OUR PEOPLE

A small team, partner-led on every project.

Piyamin Trithipcharoenchai— PARTNER

Piyamin Trithipcharoenchai

Managing Partner

Strategy, Research & Innovation. Managing Partner of NXT. Former consultant at Jenosize and Sasin Management Consulting, with 40+ advisory engagements for SET50 and public-sector clients.

PROFILE →LINKEDIN →
Kit Kittirattana— PRINCIPAL

Kit Kittirattana

Principal

Strategy, Operations & Supply-Chain. Currently COO at P Landscape Co., Ltd. Former consultant at McKinsey and PwC, former Director of Operations at foodpanda and COO at Freshket.

PROFILE →LINKEDIN →
Garuna Yooyartwong— PRINCIPAL

Garuna Yooyartwong

Principal

Growth Leadership & Ops Excellence. Currently Founder-In-Residence at Betagro Venture. Former consultant at Deloitte and Arthur D. Little, and Head of Corporate Strategy at foodpanda.

PROFILE →LINKEDIN →
— Work by NXT Consulting Group

Engagements NXT delivered.

Strategy · Impact Evaluation
Electronic Transactions Development Agency (ETDA)

5-year strategic plan plus performance and economic impact evaluation

A 5-year strategic plan backed by performance and economic impact evidence.

Customer Research
Thai VietJet Air

Passenger satisfaction survey and segmentation for an airline

The marketing team used the findings to build sharper, better-targeted campaigns and service improvement plans.

SROI
A unit under the Faculty of Engineering, Chulalongkorn University

SROI evaluation of a unit's performance

The unit gained a defensible SROI figure and evidence base for reporting and future investment planning.

  • Strategic Plan · Action Plan5-year strategic plan and action plan for a ministryA government ministry
  • Customer ResearchCustomer research and satisfaction survey for a state-owned bankA state-owned bank
  • Capability · Course DesignCompetency framework and course design for a ministryA government ministry
  • User Research · ProductUser behavior research and solution development for a job platformSEEK (JobStreet | Jobsdb)
  • Feasibility · New BusinessFeasibility study for a Luxury Safari Lodge concept in ThailandSiam Elite Inter Co., Ltd.
  • Customer Research · Product StrategyCustomer research and go-to-market strategy for a new productFaculties of Engineering & Medicine, Chulalongkorn University
  • Organization DevelopmentOrganization restructuring for a state-owned enterpriseA state-owned enterprise
  • Operations ImprovementOperations improvement for a large trading enterpriseA leading trading enterprise (large)
  • Process RedesignProcess redesign for a clinicA clinic
Some clients stay unnamed per agreementSee all our work →
— WAYS TO WORK WITH US

Three ways in. Scoped to the question.

Advisory Sprint
4–8 WEEKS · FIXED FEE
Best for
A specific question, or research / advisory work
What you get
A decision-ready recommendation, or a deep research report
Strategy Project
2–10 MONTHS · PHASED
Best for
A clear strategic problem, sized and scoped to the work
What you get
A strategy and roadmap your team can actually use
Full-Suite
6–18 MONTHS · PHASED / RETAINED
Best for
Whole-organisation change, from strategy to execution
What you get
Delivered outcomes, and a team that runs it alone
— OWNER DEPENDENCY INDEX

If you stepped away tomorrow, what would remain?

Measure your hidden risk in five minutes, and see exactly where to fix it first.

Take the free assessment →
— GET IN TOUCH

Talk to us.

Tell us your problem in a few lines. We reply within 24 hours.

We started NXT believing good advice shouldn't be complicated, or priced out of reach. It should be clear enough to act on, and honest enough to prove.

— The founders of NXT
What problems are you facing? (select all that apply)

Or write to [email protected] · call (+66) 099 532 3254

— INSIGHTS

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