Insights

Thinking & articles

Articles from NXT Consulting Group on corporate strategy, market research, SROI evaluation, AI readiness and loyalty programmes, for executives in Thailand.

Strategy & OrganizationOct 6, 2026

What Is JUMP+? A Guide for Thai Listed Companies: Rules, Funding and How to Build a Plan Investors Believe

SET's JUMP+ programme summarised from official documents: who is in it, what must be reported and when, how much advisor funding can be claimed, data on the 142 analyst reports already written about the plans, and 10 questions every JUMP+ plan should answer.

Strategy & OrganizationSep 24, 2026

Which Type of Consultant Should You Hire? 9 Types of Consulting Compared, and Strategy vs IT vs HR Consulting

Ask different types of consultants about the same problem and you will get different answers. This article explains why using well-established consulting concepts, compares Strategy, IT and HR Consulting dimension by dimension, maps 9 types of consultants, and gives 5 questions to check whether advice is impartial.

Loyalty & CRMSep 24, 2026

Designing a Loyalty Program Whose Points Actually Pay Off: What Point Economy Is and Why It Is Harder Than It Looks

A points system can be set up in a day, but making the points pay for themselves takes months. This article explains Point Economy in plain terms, why many loyalty programs lose money without realizing it, and the design process that lets incremental sales cover the cost of points and still leave a profit.

Market ResearchSep 10, 2026

Focus Group or Survey? The Answer Is a Sequence, Not a Choice (A 2026 Mixed-Method Guide for Executives)

A practical comparison of qualitative and quantitative research: how focus groups and surveys differ, which one fits which kind of question, and the NXT Insight Loop framework that uses both in the right order so the findings can actually drive a decision.

Market ResearchSep 10, 2026 · 23 views

How Many Survey Responses Make Results Reliable, and How Many Interviews Are Enough? (A 2026 Sample Size Guide for Business)

Real numbers for the most common sample size questions: a margin-of-error table by number of survey responses, how many in-depth interviews are enough, how to size a study when you need subgroup analysis, and when a small sample is still acceptable.

Market ResearchSep 10, 2026

Can AI Replace People in Market Research? What AI Can and Cannot Do in 2026

AI changed market research significantly in 2026. This article separates the tasks where AI does better and cheaper than people from the tasks AI still cannot replace, and explains how to use AI in the right places without sacrificing decision quality.

Market ResearchSep 10, 2026

How Much Does Market Research Cost in Thailand? (2026): Four Price Tiers, from Tens of Thousands to Millions of Baht

A comparison of market research prices in Thailand in 2026 across four tiers, from freelancers charging tens of thousands of baht, to small research shops, specialist research agencies and strategy consultants who conduct the research themselves, with sample quotes for the same brief, unit prices by method, and how to choose a tier that fits what is at stake.

Strategy & OrganizationJul 28, 2026 · 42 views

Business Consulting Firms in Thailand 2026: Comparing McKinsey, BCG, Bain, the Big Four, Bluebik, LiB, Korn Ferry and Options for SMEs

A guide to business consulting firms serving Thailand's private sector, comparing the strengths, pricing and fit of McKinsey, BCG, Bain, the Big Four, Bluebik, LiB Consulting, Korn Ferry and consultants for SMEs and family businesses, with criteria for matching a firm to your problem and budget.

Strategy & OrganizationJul 21, 2026

KPIs Everywhere, Strategy Going Nowhere: 3 Places Performance Measurement Systems Usually Break

Three places performance measurement systems usually break: measuring activities instead of outcomes, cascading goals waterfall-style so they arrive too late, and reviewing only once a year. Plus how to separate the roles of KPIs and OKRs and align goals across the organization faster.

ValuationJul 21, 2026

Fewer Than Half of Thai Family Businesses Survive to the Third Generation: The Problem Isn't the Heirs, It's the 'Discount' You're Passing On

Family businesses tied to a single founder are often marked down by buyers. This article explains key-person risk through EV/EBITDA multiples and the four things to start 2–3 years before the handover.

SROI & SustainabilityJul 9, 2026

Thailand's Draft Climate Change Act and EU CBAM: The Carbon Cost for Thai Business

The Thai Cabinet has approved the draft Climate Change Act in principle. EU CBAM applies from 2026, and EU importers start buying certificates in 2027, so carbon costs are beginning to hit Thai companies' profits.

SROI & SustainabilityJul 3, 2026

ISSB Is Here: SET50 Enters Its First Climate Disclosure Year, but More Than 88% of Thai Listed Companies Still Disclose at a Low Level

2026 is the first fiscal year in which SET50 companies must make climate disclosures under the ISSB standards, and half the year is already gone. Why this is a data problem, not a reporting problem, and why companies outside the SET50 should not be complacent.

TH-AI Passport Gives Pro-Tier AI to 5 Million People: Your Employees Will Have AI Before Your Company Has a Policy

TH-AI Passport gives 5 million Thais a year of free Pro-tier AI. How organizations should respond when employees bring their own AI to work (BYOAI), with a 90-day checklist for executives.

Thai Organizations Don't Lack AI, They Lack "People Who Make AI Create Value": 4 Strategies to Close the Talent Gap Without a Hiring War

51% of Thai organizations say a shortage of technology talent is the number-one barrier to AI adoption, ahead of cost and regulation. This article sets out four strategies executives can actually act on without having to win the war for talent.

Agentic AI Is Here, but Many Thai Organizations Are Still Stuck in "Pilot Purgatory"

Signals from AWS Summit Bangkok 2026 and the SCBX AI Outlook 2026 report agree: the challenge for Thai organizations isn't "having AI" but creating value from it. This article sets out what executives need to do over the next 12 months.

Unready Data Means Unusable AI: A Data Readiness Framework for Government

Many AI projects stall on data rather than technology. A five-dimension data readiness framework, a 12-item checklist and a four-phase roadmap for Thai government agencies.

AI Readiness for Government Agencies: Is Your Organization Ready?

A practical guide for Thai government agencies: the five dimensions of AI readiness, a 10-point self-assessment checklist, common barriers, and a four-step roadmap from assessment to scale.

Strategy & OrganizationFeb 4, 2026

Fractional Leadership: Part-Time C-Level Executives for Organizations Not Yet Ready to Hire Full-Time

Hire C-level executives part-time but get full results, in an era when organizations have to be lean and agile.

Strategy & OrganizationFeb 4, 2026

Hiring a Business Consultant: Key Reasons, Types of Consultants, and How to Choose One That Is Worth It

Why organizations hire consultants, the main types of business consultants, and what to consider when choosing one.

ValuationFeb 4, 2026

Business Valuation and Brand Valuation: A Guide for Thai Executives

Explains EV vs. equity value, the 3 business valuation approaches (asset, market, income/DCF), WACC, terminal growth, and 5 brand valuation methods (relief-from-royalty, price premium, excess earnings, cost, market), with a checklist and FAQ.

Is Smarter AI Making People Think Less?

Generative AI tools such as ChatGPT and Copilot are changing people's critical-thinking abilities.

SROI & SustainabilityFeb 4, 2026 · 57 views

What Is SROI? The 8 Principles, Assessment Steps, and How to Read the Ratio (2026 Guide)

SROI converts social outcomes into monetary terms: a 1:3 ratio means every 1 baht invested creates 3 baht of value. This guide explains Social Value International's 8 principles and the assessment steps.

Strategy & OrganizationFeb 3, 2026

5 Strategy Consulting Firms for the Thai Public Sector: An Update on Their Strengths Before You Decide

An update on five consulting firms that provide strategy work for Thai government agencies, comparing their strengths, working methods and the criteria for choosing a modern consultant, to support cost-effective strategic decisions.