Strategy is
Clarity.
A strategy consulting firm.
We turn complex problems into decisions you can make.
We help leaders gain clarity on complex problems — turning evidence and reasoning into decisions they can act on. Every conclusion leads to action, not another meeting. Our work ends when your team can move forward confidently on its own.
70+ projects delivered across private enterprises and government agencies in Thailand. Team alumni from McKinsey, PwC, Deloitte, and Arthur D. Little.
NXT Consulting Group is a strategy consulting firm headquartered in Bangkok, Thailand. Founded by alumni of McKinsey & Company, PwC, Deloitte, and Arthur D. Little, NXT has delivered 70+ strategic projects for private enterprises, SET 50 listed companies, and government agencies across Thailand and Southeast Asia. The firm offers six service lines: strategy consulting, market research and evaluation, operations excellence, data analytics, digital innovation, and organization transformation. NXT was the first firm in Thailand to offer fractional CSO and COO services — giving growth-stage companies access to senior strategic leadership without full-time cost. Engagements range from focused diagnostic sprints to multi-month strategy-to-implementation programs. NXT also conducts SROI (Social Return on Investment) assessments for government agencies and social enterprises needing evidence-based impact measurement.
Six service lines. What each one delivers.
From corporate-level strategy to real operational uplift. Every service is designed specifically around your problem.
Setting competitive direction, building strategic plans, designing business models and pricing strategy.
Demand studies, customer satisfaction, and socio-economic impact evaluation (SROI).
Process improvement, SOP design, and measurement systems that reduce key-person dependency.
Collecting and analysing big data, producing deep reporting to improve operations.
Digital action plans, digital service design, and applying AI to elevate operations.
Designing OKR/KPI, evaluation systems, and org structures linked to strategic goals.
Top-firm thinking, without the top-firm distance..
We deliver work on par with global consulting firms, with the flexibility to work closely alongside you.
Same bar as the top firms
A team from top consulting firms, applying proven frameworks and methods fitted to your context.
Pay for work, not the badge
A lean, asset-light structure puts world-class work within reach at an accessible price.
Alongside you, to the finish
We shape the engagement to the problem, from short sprints to embedding alongside your team to the finish.
Net effect: world-class standard, accessible price, and flexibility to work as one.
Organizations our people have engaged.
Note: reflects the prior-role experience of NXT team members at other firms and organisations, not work performed under NXT.
Every stage. One partner.
We can join at any stage, and our services span the entire growth journey.
Set direction, validate demand.
Growth strategy on real data.
Scale through process and tech.
Lift performance and measurement.
Restructure and hand over.
Diagnostic to handover.
We exit when your team has the clarity to move forward.
Three ways in. Scoped to the question.
Deep experience from leading consulting firms and global organisations.
— PARTNERPiyamin Trithipcharoenchai
Strategy, Research & Innovation. Managing Partner of NXT. Former consultant at Jenosize and Sasin Management Consulting, with 40+ advisory engagements for SET50 and public-sector clients.
LINKEDIN →
— PRINCIPALKit Kittirattana
Strategy, Operations & Supply-Chain. Currently COO at P Landscape Co., Ltd. Former consultant at McKinsey and PwC, former Director of Operations at foodpanda and COO at Freshket.
LINKEDIN →
— PRINCIPALGaruna Yooyartwong
Growth Leadership & Ops Excellence. Currently Founder-In-Residence at Betagro Venture. Former consultant at Deloitte and Arthur D. Little, and Head of Corporate Strategy at foodpanda.
LINKEDIN →Our team's experience. In prior roles.
NXT is a newly founded firm. Our people bring experience from leading consulting firms and organisations. The examples below show prior-role work — so you can see where our strengths lie.
Note: the items above reflect prior-role experience at other firms, not work performed under NXT. Client names are withheld to protect confidentiality.
Examples our team has delivered.
Feasibility study, new business
Potential analysis and market research for a luxury safari lodge in Thailand: global and local trends, target customers, competitors, and the right business model.
Luxury Lodge · Market EntryCustomer research, product strategy
Set direction and a new-product plan on real market demand: commercial feasibility, target behaviour, and product strategy design.
New Product · Go-to-MarketTransformation, operations excellence
Strategic goals and a management system built for growth, reducing key-person dependency: org restructure, JD/KPI, and measurable processes.
Scalable · Operating ModelIf you stepped away tomorrow, what would remain?
Measure your hidden risk in five minutes, and see exactly where to fix it first.
Talk to us.
Tell us your problem in a few lines. We reply within 24 hours.
We started NXT believing good advice shouldn't be complicated, or priced out of reach. It should be clear enough to act on, and honest enough to prove.