Our Work.
Selected engagements across private enterprises, universities, and government — some clients stay unnamed per agreement.
Passenger satisfaction survey and segmentation for an airline.
Objective: Analyze target customers' satisfaction, needs, and expectations.
What we did: Designed questionnaires and focus groups · Statistical analysis and customer segmentation · Synthesized pain points, expectations, and key decision moments
Outcome: The marketing team used the findings to build sharper, better-targeted campaigns and service improvement plans.
User behavior research and solution development for a job platform.
Objective: Understand user behavior, identify pain points, and develop solutions to lift experience and system performance.
What we did: Mapped user journeys and decision processes · Surfaced unmet needs and desired features · Identified friction and dissatisfaction points
Outcome: Delivered a deep view of user behavior, friction, and unmet needs for feature evaluation and prioritization.
Feasibility study for a Luxury Safari Lodge concept in Thailand.
Objective: Assess business viability and conduct market research for a Luxury Safari Lodge concept in Thailand.
What we did: Analyzed global and domestic market trends · Profiled target customers and competitors · Recommended a business model suited to the Thai market
Outcome: The owner received clear market evidence and a business model to support the market-entry decision.
Customer research and go-to-market strategy for a new product.
Objective: Define the direction and development plan for a new product, grounded in real market demand.
What we did: Surveyed and analyzed market demand and commercial viability · Mapped target users' behavior, needs, and expectations · Designed the product strategy
Outcome: A product direction and go-to-market plan grounded in real market evidence.
SROI evaluation of a unit's performance.
Objective: Evaluate the unit's Social Return on Investment to communicate its social value in concrete terms.
What we did: Defined scope and stakeholders · Collected outcome data and valued impact per Social Value International standards · Calculated the SROI ratio with sensitivity analysis
Outcome: The unit gained a defensible SROI figure and evidence base for reporting and future investment planning.
Organization restructuring for a state-owned enterprise.
Objective: Redesign the organization structure to fit strategy and mandate.
What we did: Analyzed current structure, roles, and workloads · Designed the new structure with clear roles and responsibilities · Planned the transition path
Outcome: A clearer structure and role design aligned with the strategic direction.
Operations improvement for a large trading enterprise.
Objective: Lift operational efficiency across a large trading business.
What we did: Analyzed current processes and bottlenecks · Redesigned processes and improvement measures · Prioritized initiatives by impact
Outcome: An impact-ranked operations improvement plan ready for execution.
Competency framework and course development design.
Objective: Design the organization's competency framework and development curriculum.
What we did: Analyzed required competencies against the mandate · Designed the competency framework · Designed courses and development pathways
Outcome: A competency framework and curriculum tied to the real mandate.
5-year strategic plan plus performance and economic impact evaluation.
Objective: Develop a 5-year strategic plan and evaluate organizational performance and economic impact.
What we did: Analyzed context and strategic direction · Developed the 5-year strategic plan · Evaluated performance and economic impact
Outcome: A 5-year strategic plan backed by performance and economic impact evidence.
Process redesign for a clinic.
Objective: Redesign workflows for smoother service and less duplicated work.
What we did: Analyzed current service processes · Designed new workflows and work standards
Outcome: Clearer workflows and work standards for the clinic.
Customer research and satisfaction survey for a state-owned bank.
Objective: Survey customer satisfaction and needs to inform service development.
What we did: Designed the survey and data collection · Analyzed satisfaction and needs by segment
Outcome: Segment-level satisfaction and needs evidence for service development planning.
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