Our Work
Selected engagements across private enterprises, universities, and government — some clients stay unnamed per agreement.
engagements delivered by NXT since it was founded in March 2025
- 3 Government
- 2 State enterprises & state banks
- 2 Universities
- 5 Private sector
projects the founding team delivered over their careers, across government, state enterprises, listed companies and private businesses
Registered with the Ministry of Finance Consultant Database Center, Research and Evaluation (RE) field
Registered advisor in the Advisory Pools of the SET JUMP+ Program (The Stock Exchange of Thailand), Business and Governance fields
The two figures are counted separately; the team's work before NXT is never added to the firm's own record.
12 engagements delivered
Passenger satisfaction survey and segmentation for an airline
The marketing team used the findings to build sharper, better-targeted campaigns and service improvement plans.
Brief and what we did
Objective: Analyze target customers' satisfaction, needs, and expectations.
What we did:- Designed questionnaires and focus groups
- Statistical analysis and customer segmentation
- Synthesized pain points, expectations, and key decision moments
User behavior research and solution development for a job platform
Delivered a deep view of user behavior, friction, and unmet needs for feature evaluation and prioritization.
Brief and what we did
Objective: Understand user behavior, identify pain points, and develop solutions to lift experience and system performance.
What we did:- Mapped user journeys and decision processes
- Surfaced unmet needs and desired features
- Identified friction and dissatisfaction points
Feasibility study for a Luxury Safari Lodge concept in Thailand
The owner received clear market evidence and a business model to support the market-entry decision.
Brief and what we did
Objective: Assess business viability and conduct market research for a Luxury Safari Lodge concept in Thailand.
What we did:- Analyzed global and domestic market trends
- Profiled target customers and competitors
- Recommended a business model suited to the Thai market
Customer research and go-to-market strategy for a new product
A product direction and go-to-market plan grounded in real market evidence.
Brief and what we did
Objective: Define the direction and development plan for a new product, grounded in real market demand.
What we did:- Surveyed and analyzed market demand and commercial viability
- Mapped target users' behavior, needs, and expectations
- Designed the product strategy
SROI evaluation of a unit's performance
The unit gained a defensible SROI figure and evidence base for reporting and future investment planning.
Brief and what we did
Objective: Evaluate the unit's Social Return on Investment to communicate its social value in concrete terms.
What we did:- Defined scope and stakeholders
- Collected outcome data and valued impact per Social Value International standards
- Calculated the SROI ratio with sensitivity analysis
Organization restructuring for a state-owned enterprise
A clearer structure and role design aligned with the strategic direction.
Brief and what we did
Objective: Redesign the organization structure to fit strategy and mandate.
What we did:- Analyzed current structure, roles, and workloads
- Designed the new structure with clear roles and responsibilities
- Planned the transition path
Operations improvement for a large trading enterprise
An impact-ranked operations improvement plan ready for execution.
Brief and what we did
Objective: Lift operational efficiency across a large trading business.
What we did:- Analyzed current processes and bottlenecks
- Redesigned processes and improvement measures
- Prioritized initiatives by impact
Competency framework and course design for a ministry
A competency framework and curriculum tied to the real mandate.
Brief and what we did
Objective: Design the organization's competency framework and development curriculum.
What we did:- Analyzed required competencies against the mandate
- Designed the competency framework
- Designed courses and development pathways
5-year strategic plan plus performance and economic impact evaluation
A 5-year strategic plan backed by performance and economic impact evidence.
Brief and what we did
Objective: Develop a 5-year strategic plan and evaluate organizational performance and economic impact.
What we did:- Analyzed context and strategic direction
- Developed the 5-year strategic plan
- Evaluated performance and economic impact
Process redesign for a clinic
Clearer workflows and work standards for the clinic.
Brief and what we did
Objective: Redesign workflows for smoother service and less duplicated work.
What we did:- Analyzed current service processes
- Designed new workflows and work standards
Customer research and satisfaction survey for a state-owned bank
Segment-level satisfaction and needs evidence for service development planning.
Brief and what we did
Objective: Survey customer satisfaction and needs to inform service development.
What we did:- Designed the survey and data collection
- Analyzed satisfaction and needs by segment
5-year strategic plan and action plan for a ministry
A 5-year strategy with an action plan that ties each strategic goal to executable projects.
Brief and what we did
Objective: Develop a 5-year strategic plan and translate it into an action plan the ministry can execute.
What we did:- Analyzed the ministry's context, policy, and mandate
- Set strategic issues, goals, and indicators
- Built the action plan with projects, owners, and timeline
Examples of work the founding team did in earlier roles, kept separate from NXT's own engagements above.
Our team's experience in prior roles
NXT is a young firm. The examples below come from the founding team's careers at consulting firms and in industry before NXT, so you can see where our strengths lie.
Strategy & business design
- Growth & new S-curve strategyproduct strategy, market entry, and business models for major retail, F&B, and convenience groups
- CRM & loyaltycustomer-relationship strategy and loyalty program design
- Pricing & public policycost structures, pricing strategy, and standards criteria for public agencies and regulators
Market research & evaluation
- Large-scale surveysuser satisfaction and needs studies from hundreds to 5,000+ samples for public service agencies
- Service-quality evaluationASQ and touch-point assessments for infrastructure and mass-transit operators
- Market-demand researchnew-product interest (e.g. EV) and B2B customer satisfaction across industrial sectors
Data, digital & operations
- Big data & data platformsbig-data analysis for e-commerce-retail platforms and geo-data platform development
- Digital action plans5-year digital roadmaps and operating playbooks for public promotion agencies and small-retailer programs
- Performance managementstrategic PMS design and deployment for academic institutions and organisations
Note: the items above reflect prior-role experience at other firms, not work performed under NXT. Client names are withheld to protect confidentiality.
Organizations our people have engaged
Government12
State enterprises, infrastructure & finance7
Corporates, media & digital9
Education & health5
Note: reflects both our team members' prior experience and NXT's own direct engagements.
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