Strategy & Growth

Strategy consulting and strategic planning your leadership can carry out

We help leadership teams find where to grow next, in the core business or a new S-curve, from data and options they can compare, then turn it into a strategic plan with KPIs, owners and a review rhythm.

Talk to us about strategy See the questions we answer

Illustration: prioritizing strategic options

5: Options assessed
3: Investment phases
3: Headline KPIs

Illustrative data

Strategy and growth is the choice of where to compete and what to grow next, in the core business or a new S-curve, made by comparing options on market data, the organization's capabilities and expected returns, then turning the chosen option into a plan, KPIs and a budget that can be tracked.

Read the full summary

NXT Consulting Group provides strategy consulting and strategic planning for private companies, family businesses and public agencies in Thailand, from its office in Bangkok. The work covers growth direction and new S-curves, feasibility studies and market entry, business models and pricing, three-to-five-year strategic plans with KPIs and action plans, and fractional strategy or operations executives for organizations not yet ready to hire full time. Each engagement starts by framing the decision, gathers the data it needs, compares options with the leadership team, and cascades the chosen direction into initiatives with owners, KPIs and a monthly review. NXT's own work includes a five-year strategic plan for the Electronic Transactions Development Agency (ETDA), a ministry-level five-year strategic plan and action plan, and a new-business feasibility study for Siam Elite Inter.

2–10 months: Typical length of a strategy project
3–5 years: Horizon of a strategic plan
Public + private: Ministry-level plans and company strategy
Fractional: Part-time strategy or operations executives

Signs it is time

When to revisit your strategy

The core business is slowing, and the next S-curve is not yet clear
Several new initiatives, with no agreed order of priority
Leaders see the direction differently
A plan exists, but without KPIs and owners that can be tracked

Questions we answer

Strategy and growth questions, and how we answer them

We start from the decision leadership has to make, then choose the data and tools that fit the question.

What is our next S-curve?

Methods

New S-Curve
Growth options
Market sizing

You getGrowth options, in the core business and new ones, compared on the size of the opportunity, risk and investment

Which market or initiative comes first?

Methods

Prioritization
Feasibility study

You getA priority order for markets or initiatives, with reasoning that can be checked

What business model and pricing should we use?

Methods

Business model
Pricing strategy
Unit economics

You getA revenue model and price structure tested against real numbers

How will the strategic plan be carried out?

Methods

Strategic plan
Roadmap
Action plan

You getA three-to-five-year plan broken into projects, budgets and timelines

How will we know the strategy is moving?

Methods

KPI cascade
OKR
Monthly review

You getKPIs cascaded from the strategy, with a monthly review

We need a strategy executive but cannot hire full time yet

Methods

Fractional CSO
Fractional COO

You getAn executive who works with your team monthly, within an agreed scope

How we work

How a strategy and growth engagement runs

01 · Frame
Frame the decision
Agree with leadership what must be decided, by when, and on which criteria
02 · Analyze
Gather and analyse
Market, customer, competitor and internal data, as much as the question needs
03 · Choose
Compare and choose
Workshops with the leadership team to compare options and agree the direction
04 · Plan
Turn it into a plan
Initiatives with owners, KPIs, budgets and a monthly review

What you receive

What a strategy engagement delivers

The format depends on the question. The previews below are mock-ups of the formats, not client work.

Mock-up

Strategic options memo

Options, trade-offs, risks and the recommended direction

Mock-up

Business model

Revenue streams, costs and a tested price structure

Mock-up

Strategic plan and roadmap

Projects, timelines, budgets and owners

Mock-up

KPI set

KPIs cascaded from the strategy, with a monthly tracking routine

Our work

Strategy and growth work NXT has delivered

Examples of NXT's own engagements in the public and private sectors.

Strategy · Impact Evaluation

5-year strategic plan plus performance and economic impact evaluation

Electronic Transactions Development Agency (ETDA)

A 5-year strategic plan backed by performance and economic impact evidence.

Strategic Plan · Action Plan

5-year strategic plan and action plan for a ministry

A government ministry

A 5-year strategy with an action plan that ties each strategic goal to executable projects.

Feasibility · New Business

Feasibility study for a Luxury Safari Lodge concept in Thailand

Siam Elite Inter Co., Ltd.

The owner received clear market evidence and a business model to support the market-entry decision.

Customer Research · Product Strategy

Customer research and go-to-market strategy for a new product

Faculties of Engineering & Medicine, Chulalongkorn University

A product direction and go-to-market plan grounded in real market evidence.

See all our work

FAQ

Questions before starting a strategy project

What does a strategy consultant help with? Decisions that shape the organization's direction, such as where to grow, whether to enter a new market or how to price, made with data and a comparison of options, then turned into a plan with KPIs and owners.

What is a new S-curve, and how do you find one? A new S-curve is a new business or revenue stream that carries growth once the core business starts to slow. We first check how much growth is left in the core, then shortlist new options that build on the organization's existing strengths, compare market size, risk and investment, and test at small scale before committing in full.

How long does a strategy project take? A focused question usually runs as a 4–8 week Advisory Sprint. A full organizational strategy usually takes 2–10 months, depending on scope and the number of consultation rounds.

How are fees set? As a project fee with scope and price agreed before work begins; we don't bill by the hour. A fractional executive is a flat monthly fee.

What is a fractional CSO or COO? A strategy or operations executive who works with the organization part time, on a monthly basis. It suits companies that need someone to drive the strategy continuously but are not yet ready for a full-time hire.

What should we prepare before a strategic planning project? The decisions leadership has to make and by when, whatever past financial results you have, the current plan and how it has been tracked, and the leaders who need to take part in the decision. The data does not need to be complete at the start; early in the work we check how far it can answer the question and what else must be gathered.

Is NXT a registered JUMP+ advisor? Yes. NXT is a registered JUMP+ advisor in the Advisory Pools for Business (growth and business value) and Governance. The programme is run by The Stock Exchange of Thailand, and each company hires its advisor directly. We help listed companies write their value creation plan, communicate it to investors, and track progress for the six-monthly updates the programme requires.

Do you prepare five-year strategic plans for government agencies? Yes. We prepare five-year strategic plans and government action plans linked to the National Strategy and national-level plans. NXT's own work includes a five-year strategic plan for ETDA and a ministry-level five-year strategic plan with its action plan, and NXT is registered as a juristic-person consultant with the Ministry of Finance Consultant Database Center in the Research and Evaluation (RE) field.

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