Piyamin Trithipcharoenchai
Managing Partner & Co-founder · NXT Consulting Group
Co-founder of NXT, working across strategy, research and organization development
At a glance
- Managing Partner and co-founder of NXT Consulting Group, a management consulting firm in Bangkok specializing in strategy and evaluation (founded March 2025)
- More than 40 consulting projects in earlier roles, for SET50 companies and public agencies
- Main work: corporate strategy, market and satisfaction research, KPIs and organization development, digital and AI strategy, and SROI evaluation
- OpenAI Consultative Solutions Practitioner, issued by OpenAI (valid October 2026 to October 2027)
- Clients in earlier roles include ETDA, GISTDA, Airports of Thailand, DGA, TAT and the Government Savings Bank, as well as retail, mass-transit and restaurant businesses
- Adjunct lecturer at CMKL University; speaker for the Ministry of Finance and CP ALL; judge for the Hult Prize and the CMKL AI Innovator Award
Profile
Piyamin co-founded NXT Consulting Group in 2025. The work spans corporate strategy, market and satisfaction research, workforce and competency development, and organization development for government agencies, regulators, universities and private companies.
Before NXT, Piyamin founded and ran the consulting unit of Jenosize Digital Group, leading a team of more than 12 consultants and more than 25 projects, for a career total of over 40 consulting projects for SET50 companies and the public sector. Earlier roles: analyst at Sasin Management Consulting (SMC), the research and consulting centre of the Sasin Graduate Institute of Business Administration of Chulalongkorn University, and a Strategic Operations Lead at foodpanda. Piyamin is also an Adjunct Lecturer in platform strategy at CMKL University.
Career
- 2025 – presentManaging Partner & Co-founderNXT Consulting Group
- 2023 – presentAdjunct Lecturer; Advisor, Entrepreneurship and InnovationCMKL University / Carnegie Mellon University x KMITL
- 2021 – 2025Founding Director, Jenosize Consulting (Business Unit Head)Jenosize Digital Group
- 2020 – 2021Strategic Operations Leadfoodpanda (Delivery Hero)
- 2019 – 2020Consulting AnalystSasin Management Consulting (SMC)Research and consulting centre of the Sasin Graduate Institute of Business Administration of Chulalongkorn University
Speaking, teaching and judging
- Thammasat University, IBMP ASPIRE: workshop, Situation Analysis & Strategy (March 2026)
- Ministry of Finance, Petch Vayupak Award (9th and 10th): special guest speaker on one-page summaries and three-minute pitch storytelling (2025–2026)
- Hult Prize & XJTLU Global Dream-Chaser Competition, Bangkok University International College: judge (November 2025) (source)
- Thammasat Business School, Bridges Club: workshop on problem statements, MECE and logic trees, and the 3C framework (2025)
- CMKL University AI Innovator Award 2025 (sustainability theme): judge
- CMKL University AI Innovator Award 2024: judge
- Beyond Data Points, with Z.com Research by GMO Research: speaker on data-driven decisions and customer insight (November 2023)
- CMKL University: adjunct lecturer, Platform Strategy (Fall 2023)
- Sripatum University: special lecturer, Digital Business Management, and guest lecturer on digital infrastructure, MBA program (Fall 2023)
- HRC University The Master Class by RISE: talk and workshop on the Metaverse and AR/VR in industry, for PTTEP (2022)
- CP ALL Global Business Review Forum #46: speaker on digital strategy and transformation for CP ALL executives and board members (May 2022)
- Corporate workshops for CardX, Thairath Online, Bangkok Insurance, True and GISTDA: organization assessments across people, process, technology and policy
Past projects from earlier roles (Jenosize Consulting, foodpanda and Sasin Management Consulting)
- Airport Service Quality (ASQ) satisfaction survey for Airports of Thailand (AOT) (2024)
- Physical performance assessment at service touch points for Airports of Thailand (AOT) (2024)
- The New Chapter of Thailand Digital MICE: digital marketing strategy and digital action plan for TCEB (2024)
- Curriculum and digital workforce development to promote electronic transactions for ETDA (2024)
- Outcome evaluation of projects under ETDA's electronic transactions and digital standards plans, with a user satisfaction survey, for ETDA (2024)
- Payments and retail services: product strategy research (2024)
- Restaurants: CRM strategy for a restaurant group (2024)
- Process design for the help and complaints centre for digital platform services, for ETDA (2023)
- Readiness roadmap toward a Consumer Data Hub for ETDA (2023)
- Five-year digital workforce plan and training curriculum for ETDA (2023)
See all 34
- Five-year digital action plan (2023–2027) and 2024 annual plan for SACIT (2023)
- Digital marketing action plan 2024–2026 for the Tourism Authority of Thailand (TAT) (2023)
- Business development for the Open GeoPlatform for the GI Economy, for GISTDA (2023)
- Mass transit: feasibility of an electric-vehicle business (2023)
- User satisfaction, awareness and needs survey (fiscal 2023) for the Digital Government Development Agency (DGA) (2023)
- Strategic performance management system for the Faculty of Law, Thammasat University (2023)
- Business process design to support the expansion of ETDA's services (2022)
- Analysis and development plan for geographic information (GI) products, for GISTDA (2022)
- Cost-structure analysis and product pricing for GISTDA (2022)
- Mass transit: rider behaviour, acceptable fares and the market for electric motorbikes (2022)
- Petrochemicals: customer satisfaction surveys over two years (2022)
- Action plan and communication materials for the Smart Grocery Plus program, Department of Business Development, Ministry of Commerce (2022)
- Qualification criteria for the T Mark SMEs and T Mark BCG labels, Department of International Trade Promotion, Ministry of Commerce (2022)
- Retail: competitive strategy built on customer satisfaction benchmarked against competitors (2021)
- Online retail: business development plan from customer big-data analysis (2021)
- Delivery platform: fraud-detection model from user big data (2021)
- Delivery platform: feasibility of a new sustainability business (2021)
- SET Awards 2020 for the Stock Exchange of Thailand (2020)
- Customer satisfaction and engagement benchmarked against peers, on service and products (2019–2020), for the Government Savings Bank (2020)
- Employee satisfaction and engagement survey (2019–2020) for the Government Savings Bank (2020)
- Commercial bank: commercial due diligence to select winners of a business award (2019)
- Market conduct review by mystery shopping for the Government Savings Bank (2019)
- Employee ethics and code-of-conduct review for the Government Savings Bank (2019)
- Tourism product and service quality and ASEAN tourism standards, including a survey of travel routes for people with disabilities and older travellers, for the Department of Tourism (2019)
These projects were delivered in earlier roles, not under the NXT name. NXT's own engagements are on the Our Work page. See NXT's work
