Asst. Prof. Dr. Jakkrit Thavorn

Profile

Dr. Jakkrit is a full-time faculty member of the Department of Organization, Entrepreneurship and Human Resource Management at Thammasat Business School and, since October 2026, Deputy Director of its Master's Degree in Business Administration Program. He teaches strategic management to undergraduate and MBA students, and holds a Ph.D. in Technopreneurship and Innovation Management from Chulalongkorn University and an M.Sc. in International Business from the University of Exeter.

Before academia he worked in strategic planning and business development at PTT (2018–2023), on new business opportunities, feasibility studies and project valuation in technical, financial and commercial terms, after developing technology at SCG Chemicals' Process Technology Center (2014–2018). He speaks and runs workshops on strategy, innovation and design thinking for organizations including PTT, SCG, EGAT and the Provincial Electricity Authority.

At NXT, Dr. Jakkrit is an Advisor.

Career

1. 2026 – presentDeputy Director, Master's Degree in Business Administration ProgramThammasat Business School, Thammasat University
2. 2023 – presentFull-time Faculty Member, Department of Organization, Entrepreneurship and Human Resource ManagementThammasat Business School, Thammasat UniversityAcademic rank: Assistant Professor
3. 2018 – 2023Analyst, Business Development Department, Strategic PlanningPTT Public Company Limited
4. 2014 – 2018Technology Developer, Process Technology CenterSCG Chemicals
5. 2012 – 2014Research Assistant, School of Sustainable Chemical, Biological and Materials EngineeringUniversity of Oklahoma, USA

Speaking, teaching and judging

• PTT, Leadership Development Program: speaker, AI Empowered Strategy Creation (June 2025)
• SCG, Management Enrichment Program: speaker, Enhancing Value with Business Turnaround (April 2025)
• National Research Council of Thailand: trainer, Ignite Innovation to Utilization (March 2025)
• Aoyama Business School, Aoyama Gakuin University (Japan), TBS Winter Program 2025: speaker, Thailand's Innovation and its Development (February 2025)
• Thammasat Consulting Networking and Coaching Center, Global MBA Essentials (Mini-MBA): speaker, The World of Entrepreneurs and Innovation Development (February 2025)
• EGAT, Emerging Leader Development Program for division directors: speaker, Holistic Approach for Strategy Creation (November 2024)
• Department of Industrial Promotion: seminar speaker on developing Thailand's cocoa industry into an ASEAN cocoa hub (May 2024)
• Provincial Electricity Authority: speaker and facilitator, design thinking workshops for innovators and for new business opportunities (July and November 2023)

Selected publications

• Sharfaei, S., & Thavorn, J. (2025). From Wages to Widgets: How Minimum Wage Hikes Fuel Automation. Humanities and Social Sciences Communications, 12, 761. (source)
• Farooq, U., & Thavorn, J. (2025). Exploring the Impact of Environmental, Social, and Governance (ESG) Performance on Firm Efficiency: The Mediating Role of Environmental R&D Investment in BRICS Economies. Corporate Social Responsibility and Environmental Management, 32, 3978–3996. (source)
• Chitchaitheekul, L., Thavorn, J., Gowanit, C., & Muangsin, V. (2024). Key Drivers in the Adoption of the Demand Response Assessment System for Efficient Energy Management. IEEE Access, 12, 162217–162236. (source)
• Ausawanetmanee, P., Thavorn, J., Chandrachai, A., Klongtong, W., Vchirawongwin, V., & Ekgasit, S. (2024). Consumer Acceptance of an Innovative Bio-QR Code Traceability System for Edible Bird's Nest. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100169. (source)
• Klongthong, W., Thavorn, J., Thanabodypath, W., Dhammathattariya, P., & Chandrachai, A. (2020). The Influence of Entrepreneurial Self-Efficacy and Innovation on Firm Performance: Evidence from Thai Startup Firms. Humanities and Social Sciences Letters, 8(4), 450–463. (source)

Selected research projects at Thammasat University

• Work skills against labour demand for the industrial academy of the Industrial Estate Authority of Thailand (2025), principal investigator
• Productivity of target agro-processing businesses (business and marketing plans), for the Ministry of Industry (fiscal 2025), co-investigator
• Handbook on community welfare through highland community enterprises, for the Ministry of Social Development and Human Security (fiscal 2024), principal investigator
• Cocoa product development for target agro-processing businesses, for the Ministry of Industry (fiscal 2024), co-investigator
• Technology and societal readiness assessment system for managing research and innovation projects, funded by the National Research Council of Thailand (fiscal 2024), co-investigator

These projects were delivered in earlier roles, not under the NXT name. NXT's own engagements are on the Our Work page. See NXT's work