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Thinking & articles

Articles from NXT Consulting Group on corporate strategy, market research, SROI evaluation, AI readiness and loyalty programmes, for executives in Thailand.

New researchThe OECD Accession Playbook

Two volumes on Thailand's bid to join the OECD: one for the ministries, agencies and state enterprises that must deliver it by 2028, one for the Thai companies that will feel it.

Vol. 1 for ministries, agencies and state enterprises: a readiness map of all 25 committees and the five reforms that set the pace.
Vol. 2 for SMEs and Thai companies: nine standards that will reach business, and an exposure heatmap for six company types.

Read and download freeIndependent research by NXT Consulting Group. Not affiliated with or endorsed by the OECD or the Royal Thai Government.

Strategy & OrganizationOct 16, 2026

ออกแบบ Sales Incentive ให้ถูกวิธี: เริ่มจากกำไรขั้นต้นและสภาพตลาด ไม่ใช่เปอร์เซ็นต์จากยอดขาย

คอมมิชชั่นแบบให้กี่เปอร์เซ็นต์ของยอดขายเข้าใจง่าย แต่มักจ่ายเงินให้พฤติกรรมที่ทำให้บริษัทกำไรลดลง บทความนี้อธิบายวิธีออกแบบ Sales Incentive จากกำไรขั้นต้นและสภาพตลาด พร้อมตัวอย่างตัวเลข วิธีหาอัตราจ่ายที่เหมาะสม และ 6 ขั้นตอนที่ใช้ได้จริง

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ออกแบบ Sales Incentive ให้ถูกวิธี: เริ่มจากกำไรขั้นต้นและสภาพตลาด ไม่ใช่เปอร์เซ็นต์จากยอดขาย

What Is JUMP+? A Guide for Thai Listed Companies: Rules, Funding and How to Build a Plan Investors Believe

Which Type of Consultant Should You Hire? 9 Types of Consulting Compared, and Strategy vs IT vs HR Consulting

Designing a Loyalty Program Whose Points Actually Pay Off: What Point Economy Is and Why It Is Harder Than It Looks

Focus Group or Survey? The Answer Is a Sequence, Not a Choice (A 2026 Mixed-Method Guide for Executives)

How Many Survey Responses Make Results Reliable, and How Many Interviews Are Enough? (A 2026 Sample Size Guide for Business)

Can AI Replace People in Market Research? What AI Can and Cannot Do in 2026

How Much Does Market Research Cost in Thailand? (2026): Four Price Tiers, from Tens of Thousands to Millions of Baht

Business Consulting Firms in Thailand 2026: Comparing McKinsey, BCG, Bain, the Big Four, Bluebik, LiB, Korn Ferry and Options for SMEs

KPIs Everywhere, Strategy Going Nowhere: 3 Places Performance Measurement Systems Usually Break

Fewer Than Half of Thai Family Businesses Survive to the Third Generation: The Problem Isn't the Heirs, It's the 'Discount' You're Passing On

Thailand's Draft Climate Change Act and EU CBAM: The Carbon Cost for Thai Business

ISSB Is Here: SET50 Enters Its First Climate Disclosure Year, but More Than 88% of Thai Listed Companies Still Disclose at a Low Level

TH-AI Passport Gives Pro-Tier AI to 5 Million People: Your Employees Will Have AI Before Your Company Has a Policy

Thai Organizations Don't Lack AI, They Lack "People Who Make AI Create Value": 4 Strategies to Close the Talent Gap Without a Hiring War

Agentic AI Is Here, but Many Thai Organizations Are Still Stuck in "Pilot Purgatory"

Unready Data Means Unusable AI: A Data Readiness Framework for Government

AI Readiness for Government Agencies: Is Your Organization Ready?

Fractional Leadership: Part-Time C-Level Executives for Organizations Not Yet Ready to Hire Full-Time

Hiring a Business Consultant: Key Reasons, Types of Consultants, and How to Choose One That Is Worth It

Business Valuation and Brand Valuation: A Guide for Thai Executives

Is Smarter AI Making People Think Less?

What Is SROI? The 8 Principles, Assessment Steps, and How to Read the Ratio (2026 Guide)

5 Strategy Consulting Firms for the Thai Public Sector: An Update on Their Strengths Before You Decide