Articles on strategy, research, the public sector, and AI from our team.
Ask different types of consultants about the same problem and you will get different answers. This article explains why using well-established consulting concepts, compares Strategy, IT and HR Consulting dimension by dimension, maps 9 types of consultants, and gives 5 questions to check whether advice is impartial.
A points system can be set up in a day, but making the points pay for themselves takes months. This article explains Point Economy in plain terms, why many loyalty programs lose money without realizing it, and the design process that lets incremental sales cover the cost of points and still leave a profit.
A practical comparison of qualitative and quantitative research: how focus groups and surveys differ, which one fits which kind of question, and the NXT Insight Loop framework that uses both in the right order so the findings can actually drive a decision.
Real numbers for the most common sample size questions: a margin-of-error table by number of survey responses, how many in-depth interviews are enough, how to size a study when you need subgroup analysis, and when a small sample is still acceptable.
AI changed market research significantly in 2026. This article separates the tasks where AI does better and cheaper than people from the tasks AI still cannot replace, and explains how to use AI in the right places without sacrificing decision quality.
A comparison of market research prices in Thailand in 2026 across four tiers, from freelancers charging tens of thousands of baht, to small research shops, specialist research agencies and strategy consultants who conduct the research themselves, with sample quotes for the same brief, unit prices by method, and how to choose a tier that fits what is at stake.
A guide to business consulting firms serving Thailand's private sector, comparing the strengths, pricing and fit of McKinsey, BCG, Bain, the Big Four, Bluebik, LiB Consulting, Korn Ferry and consultants for SMEs and family businesses, with criteria for matching a firm to your problem and budget.
Three places performance measurement systems usually break: measuring activities instead of outcomes, cascading goals waterfall-style so they arrive too late, and reviewing only once a year. Plus how to separate the roles of KPIs and OKRs and align goals across the organization faster.
Family businesses tied to a single founder are often marked down by buyers. This article explains key-person risk through EV/EBITDA multiples and the four things to start 2–3 years before the handover.
The Thai Cabinet has approved the draft Climate Change Act in principle. EU CBAM applies from 2026, and EU importers start buying certificates in 2027, so carbon costs are beginning to hit Thai companies' profits.
2026 is the first fiscal year in which SET50 companies must make climate disclosures under the ISSB standards, and half the year is already gone. Why this is a data problem, not a reporting problem, and why companies outside the SET50 should not be complacent.
TH-AI Passport gives 5 million Thais a year of free Pro-tier AI. How organizations should respond when employees bring their own AI to work (BYOAI), with a 90-day checklist for executives.
51% of Thai organizations say a shortage of technology talent is the number-one barrier to AI adoption, ahead of cost and regulation. This article sets out four strategies executives can actually act on without having to win the war for talent.
Signals from AWS Summit Bangkok 2026 and the SCBX AI Outlook 2026 report agree: the challenge for Thai organizations isn't "having AI" but creating value from it. This article sets out what executives need to do over the next 12 months.
Many AI projects stall on data rather than technology. A five-dimension data readiness framework, a 12-item checklist and a four-phase roadmap for Thai government agencies.
A practical guide for Thai government agencies: the five dimensions of AI readiness, a 10-point self-assessment checklist, common barriers, and a four-step roadmap from assessment to scale.
Hire C-level executives part-time but get full results, in an era when organizations have to be lean and agile.
Why organizations hire consultants, the main types of business consultants, and what to consider when choosing one.
Explains EV vs. equity value, the 3 business valuation approaches (asset, market, income/DCF), WACC, terminal growth, and 5 brand valuation methods (relief-from-royalty, price premium, excess earnings, cost, market), with a checklist and FAQ.
Generative AI tools such as ChatGPT and Copilot are changing people's critical-thinking abilities.
SROI converts social outcomes into monetary terms: a 1:3 ratio means every 1 baht invested creates 3 baht of value. This guide explains Social Value International's 8 principles and the assessment steps.
An update on five consulting firms that provide strategy work for Thai government agencies, comparing their strengths, working methods and the criteria for choosing a modern consultant, to support cost-effective strategic decisions.
