A management consulting firm specializing in strategy and evaluation Strategy that dares to be measured
We help leaders turn complex data into clear strategies and measurable impact for a stronger, more resilient future.
Latest research and guides
What we do
Choose with clarity, then prove it with results
Strategy work helps a leadership team choose a direction from evidence it can check. Evaluation work measures what the plan actually achieved, and feeds that back into the next round of planning.
For government agenciesFor companies
NXT at a glance
NXT Consulting Group is a management consulting firm specializing in strategy and evaluation, headquartered in Bangkok, Thailand. It serves organizations that want to move forward but are not yet sure how, turning complex problems into evidence, reasoning and clear options, and works alongside the client's team until that team can run the result. Before NXT, the founding team delivered 70+ projects over their careers for private companies, SET50 listed companies and government agencies; NXT's own record is 12 engagements for government, state enterprises, universities and companies. The firm offers six service lines: strategy and growth, evaluation and impact (including SROI), market research, customer and loyalty strategy, digital, AI and data strategy, and organization and operations transformation, plus fractional CSO/COO support for organizations that need senior strategy or operations leadership without a full-time hire. Engagements range from a 4–8 week Advisory Sprint to multi-month strategy-to-implementation work.
- Methods based on international standards Such as the international SROI guide and statistical sampling principles. We adapt the method to each organization, and bring in a Principal with the relevant expertise when the work needs it.
- Scope and price agreed before we start A small team with low fixed costs, so fees follow the actual work. We don't bill by the hour.
- We work with the client's team until it can continue alone From 4–8 week engagements to several months working inside the client's team. We consider the work done when the client's team can run it themselves.
01Strategy, Growth & Customers
Where to compete, how to grow, and how to create customer value.
02Research, Evaluation & Impact
Evidence-based research and evaluation that turns insights into decisions and measures real-world outcomes.
03Organization & Performance Management
Designing effective organizations and management systems that turn strategy into measurable performance.
04Digital, Data & AI Strategy
Using technology and intelligence to unlock new opportunities.
Our approach
Start from evidence, finish with results you can measure
A disciplined end-to-end approach that connects deep insight with practical execution and measurable impact.
Talk about the right format- 01Deep InsightUnderstand the real issues through data, research, and on-the-ground perspectives.
- 02Strategy DesignTranslate insight into clear, actionable strategies tailored to your context.
- 03Execution SupportWork alongside your team to turn plans into reality.
- 04Measured ImpactDefine, track, and measure outcomes that matter.
From a 4-week sprint to 18 months alongside your team
- Advisory Sprint4–8 weeks · Fixed fee
- Strategy Project2–10 months · Phased
- Full-Suite6–18 months · Phased or retainer
Our people
- 70+
- consulting projects our team has worked on
- 30+
- leading organizations our team has worked with
- 12
- engagements under the NXT name
70+ and 30+ include our team's work before joining NXT.
Leadership

Piyamin Trithipcharoenchai
Managing Partner
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Co-founder of NXT. Previously founded and led the consulting unit of Jenosize Digital Group, and earlier was an analyst at Sasin Management Consulting (SMC), the research and consulting centre of the Sasin Graduate Institute of Business Administration of Chulalongkorn University; 40+ consulting projects for SET50 and public-sector clients across his career.

Kit Kittirattana
Principal
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Currently COO at P Landscape Co., Ltd. Former consultant at McKinsey and PwC, former Director of Operations at foodpanda and COO at Freshket. At NXT he adds specialist perspective on operations, supply chain and process improvement.

Garuna Yooyartwong
Principal
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Currently Founder-in-Residence at Betagro Ventures. Former consultant at Deloitte, Arthur D. Little and PwC South East Asia, and Head of Corporate Strategy at foodpanda. At NXT she adds specialist perspective on growth strategy and new-venture building.
Consulting team
Kanokphan SittiwanchaiEngagement Manager
Nunpaphat CheewaprapharatConsultant
Supawit TipkanjanaratConsultant- Meet the whole team
Organizations our team has worked with
The list covers our team's careers, including earlier roles at consulting firms and other organizations as well as NXT's own engagements. NXT's own work is listed on the Our Work page.
See all our workSelected work
- Government5-year strategic plan plus performance and economic impact evaluationElectronic Transactions Development Agency (ETDA)Read more
- Government5-year strategic plan and action plan for a ministryA government ministryRead more
- Private sectorPassenger satisfaction survey and segmentation for an airlineThai VietJet AirRead more
- UniversitiesSROI evaluation of a unit's performanceA unit under the Faculty of Engineering, Chulalongkorn UniversityRead more
- State enterprises & state banksOrganization restructuring for a state-owned enterpriseA state-owned enterpriseRead more
- Private sectorOperations improvement for a large trading enterpriseA large trading companyRead more
Insights
Latest

ออกแบบ Sales Incentive ให้ถูกวิธี: เริ่มจากกำไรขั้นต้นและสภาพตลาด ไม่ใช่เปอร์เซ็นต์จากยอดขาย
คอมมิชชั่นแบบให้กี่เปอร์เซ็นต์ของยอดขายเข้าใจง่าย แต่มักจ่ายเงินให้พฤติกรรมที่ทำให้บริษัทกำไรลดลง บทความนี้อธิบายวิธีออกแบบ Sales Incentive จากกำไรขั้นต้นและสภาพตลาด พร้อมตัวอย่างตัวเลข วิธีหาอัตราจ่ายที่เหมาะสม และ 6 ขั้นตอนที่ใช้ได้จริง
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Designing a Loyalty Program Whose Points Actually Pay Off: What Point Economy Is and Why It Is Harder Than It Looks
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- 01SROI & SustainabilityWhat Is SROI? Formula, Worked Example, the 8 Principles and Assessment Steps (2026 Guide)
- 02Strategy & OrganizationBusiness Consulting Firms in Thailand 2026: Comparing McKinsey, BCG, Bain, the Big Four, Bluebik, LiB, Korn Ferry and Options for SMEs
- 03Strategy & Organization5 Strategy Consulting Firms for the Thai Public Sector: An Update on Their Strengths Before You Decide
- 04Market ResearchHow Many Survey Responses Make Results Reliable, and How Many Interviews Are Enough? (A 2026 Sample Size Guide for Business)
- 05AIAI Readiness for Government Agencies: Is Your Organization Ready?
Get in touch
Talk to us
Tell us briefly what you'd like to discuss. We'll get back to you within 1 business day.
- [email protected]
- Phone
- (+66) 99 532 3254
- Office
- SJ Infinite One Business Complex, Vibhavadi Rangsit Road, Bangkok
Work with us
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